Strategic repositioning

Full-Service Hotel in Latin America

sprawling pool

Full-Service Hotel in Latin America

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How we did it

We fully integrated our Commercial Focus approach with Sales, Revenue, eCommerce, & Marketing. This centralized, collaborative method enabled us to gather a deeper understanding of the hotel and community, making it possible to develop a consistent, cohesive strategy to target new customers.

Our regional eCommerce team drove traffic to our direct channels, while engaging heavily with OTA marketing managers to ensure ever-present, high-quality content. We used aggressive yield management strategies that proved effective in driving business.

corner suite with ocean view

How we did it


By engaging more with the local community with the Hilton Spirit culture team, we were able to extend our reach, and learned there was a local need for more Kosher-focused dining and events. To meet this need, our Catering and Events team updated their menus with more Kosher items, which then drove revenue.

We have increased volume by 41% and revenue by 83%, despite being in a location with increasing inventory in the market. Our overall GOP improved by 44.7%.

strawberries and tea


Recent awards

  • Recipient of CEO Light and Warmth Award
  • Hilton Hotels and Resorts H360 website award
  • Great Place to Work
  • Human Resources Circle of Excellence
view of suite

Recent awards


P.H. Hotel Company

“Partnering with this iconic industry leader is guaranteed to take your hotel to new heights on every level.”

Julie Grimes | Managing Partner
Felcor Lodging Trust

“Hilton brand and management services have not only aligned with but also embraced our asset management approach from day one. This partnership has led to a real time focus on hotel opportunities and performance, resulting in a very collaborative and proactive planning and execution process to improving the assets and increasing shareholder value for our portfolio.”

Troy A. Pentecost | EVP, COO
Granite Properties

“As a first time hotel owner (and Connie award winner!), we rely heavily on the people of Hilton to act as our partner and treat our hotel as if it were theirs. From the CEO, to all the VP’s and the general manager, to the entire staff at our hotel, all of whom we’ve come to know, we thank you for your ownership mentality and true partnership. We couldn’t succeed without you!”

Gregory (Greg) P. Fuller | President & COO
Lodging Capital Partners, LLC

“Quick to respond to our needs and concerns and a valued partner in our growth strategy.”

Ashford, Inc.

“They are outstanding partners and work very hard to maximize the performance of the hotels they manage for us.”

Oasis West Realty LLC

“More than a hotel operator, Hilton's a partner in our business.”

Thayer Lodging Group

“The most innovative force, consistently improving our hotels in gaining market share and improving profitability. The owner-centric approach sets them apart.”

“For us, Hilton Management Services is synonymous with partnership.”

Abdul Lakhani | Owner