Repositioning of Assets

Complex Including a Full-Service, Focused-Service, & All Suites Hotel

king bed room

Complex Including a Full-Service, Focused-Service, & All Suites Hotel

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What we did

HMS took over three hotels all located within a block of each other in a suburb of a major US city. The hotels represented three different brands from within the Hilton portfolio, and included a full-service, a focused-service and an all-suite hotel, totaling 509 rooms.

We assessed the market, the hotel infrastructure, and the needs of the team. We worked with asset managers and the owner to develop a plan to reposition the assets to improve group business. We improved our local outreach to the community to improve our reputation and recognition.

french doors in a suite

What we did

How we succeeded

  • Increased RevPar 37.22% 
  • Increased GOP 68% 
couch in lobby

How we succeeded


P.H. Hotel Company

“Partnering with this iconic industry leader is guaranteed to take your hotel to new heights on every level.”

Julie Grimes | Managing Partner
Felcor Lodging Trust

“Hilton brand and management services have not only aligned with but also embraced our asset management approach from day one. This partnership has led to a real time focus on hotel opportunities and performance, resulting in a very collaborative and proactive planning and execution process to improving the assets and increasing shareholder value for our portfolio.”

Troy A. Pentecost | EVP, COO
Granite Properties

“As a first time hotel owner (and Connie award winner!), we rely heavily on the people of Hilton to act as our partner and treat our hotel as if it were theirs. From the CEO, to all the VP’s and the general manager, to the entire staff at our hotel, all of whom we’ve come to know, we thank you for your ownership mentality and true partnership. We couldn’t succeed without you!”

Gregory (Greg) P. Fuller | President & COO
Lodging Capital Partners, LLC

“Quick to respond to our needs and concerns and a valued partner in our growth strategy.”

Ashford, Inc.

“They are outstanding partners and work very hard to maximize the performance of the hotels they manage for us.”

Oasis West Realty LLC

“More than a hotel operator, Hilton's a partner in our business.”

Thayer Lodging Group

“The most innovative force, consistently improving our hotels in gaining market share and improving profitability. The owner-centric approach sets them apart.”

“For us, Hilton Management Services is synonymous with partnership.”

Abdul Lakhani | Owner